Wanted: A Billionaire to Run Ads Directed at Anti-Vaxxers
by John Lawrence
Interview unvaccinated patients dying with COVID, then interview the Moms, Dads and Children left behind after their Mom, Dad or Child has died from COVID. Put together a powerful ad of people who believed the anti-VAXX lies and then got COVID and died and/or were left behind to grieve. Spend millions running these ads, and pretty soon no one will believe the lies and misinformation any more. These ads should be run on all the channels and social media that anti-Vaxxers and Trump supporters watch. So many of the ads running currently are superfluous, their only purpose being to get you to buy more stuff. Instead of spending billions on private space missions, spend some money where it really influences people to do the right thing - TV and social media advertising oriented toward getting people vaccinated.
Advertising could be transformed into a socially meaningful operation. I don't need to see ads telling me to buy more stuff. Force feeding Americans ads to buy more stuff is part of the problem. Americans are over consuming while the rest of the world is barely eating. Americans need to consume less, but advertising could also have a socially redeeming purpose. I don't know what the ethics are of the government itself running ads on TV and social media, but for sure a private party can run ads of any type and description. So why don't they? Powerful ads could be put together to get people to do the right thing and get the vaccine. Dying parents and crying children might convince people not to follow in the footsteps of the unvaccinated. We need that to get the pandemic under control.
Advertise on all the anti-vaxxers' favorite social media platforms. Facebook will target ads for you. So the buys for pro-Vax ads could be targeted at all the anti-vaxxers. This is not only completely ethical; it will save lives. In fact it would be unethical not to do it since Facebook's algorithms are set up to link anti-vaxxrs together. It should be a no brainer to target antivaxxers with pro vaccination material, and the most powerful and poignant material is the remorse of the dying for not getting the COVID shots and the grief of distraucght wives and children at the loss of their husband and parent. Michael Bloomberg and the Gates Foundation, where are you?