Why Are There So Many Pickup Trucks on the Road?
by John Lawrence, September 17, 2018
The simple answer is that pickup trucks don't have to meet the same standards for fuel economy as do cars. Therefore, they can be manufactured and sold cheaper. Also in recent years they have added a rear seat so whole families can fit in them and other features to make them more comfortable. The bottom line, however, is that they are gas guzzlers that can be marketed to the American male to make him feel more macho.
In 1979 the government under President Jimmy Carter was concerned about high energy prices and the effect that CO2 emissions were having on the environment. Jimmy Carter was prescient in a lot of ways. He even put solar panels on the White House which President Ronald Reagan prompyly took down when he became President. Jimmy Carter's government came up with the CAFE standards. CAFE (short hand for Corporate Average Fuel Economy) came as a result of the 1973 oil embargo, as a means to mandate fuel economy targets for cars and light trucks. As a result a vehicle classified as a truck didn't have to meet the same standard (and was therefore less expensive) than a car. Voila! The proliferation of pickup trucks, the cheapest and most gas guzzling vehicles on the road which could be marketed to American males as something inherent to their maledom.
In 1979, while there was a concern over high energy prices and to some extent the environment, there was not the concern about global warming and the fact that pumping billions of tons of carbon dioxide into the atmosphere via tailpipe emissions was not a good thing. Nevertheless, global warming deniers and fossil fuel advocates have paid no heed to the dire consequences of global warming some of which are being visited on the Carolinas todfay. There's also a destructive typhoon in the Philippines which makes Hurricane Florence seem like a tropical storm, albeit a tropical storm capable of dropping 40 inches of rain on a drainage system incapable of handling that much water in a short period of time. Hence, severe flooding.
The CAFE standards have caused the auto industry to morph into something that allows the same gas guzzlers to be manufactured and the same fuel emission standards to be bypassed. They are seen as something to be more honored in the breach than in the observance. The Trump administration openly flaunts and mocks environmental standards that would tend to alleviate global warming. They want more fossil fuel production and more tailpipe emissions. They want the good old days when cars got 10 mpg. They want no fuel economy standards whatsoever. Global warming be damned as far as they are concerned. But they and others like them including the whole planet Earth will reap the consequences of ignoring and trying to subvert Mother Nature. She will have the last word.
